1972 - Highlands Coffee founder David Thai is born in Southern Vietnam to Northern Vietnamese parents.
1978 – moves to Seattle. Series of entrepreneurial ventures at an early age combined with witnessing the rise of Starbucks provided David the motivation to move to Vietnam and get into coffee.
1996 - Moves to Hanoi, Vietnam. Spends a year studying Vietnamese language and culture, while busy operating his first cafe, "Au Lac", located on Hoan Kiem Lake
1998 - Achieves a "first" by being the initial Viet Kieu (overseas Vietnamese) to register a private Vietnamese company.
2000 - Achieves another "first" when registers the private company as a joint stock company. Vision to one day list on the stock exchange. Launches packaged roast and ground "Highlands Coffee" brand through high end hotels and supermarkets.
2002 - In October, first Highlands Coffees opens in Ho Chi Minh City and a week later the first outlet opens in Hanoi
2006 - Highlands Coffee opens its first stores in Da Nang and Hai Phong.
2007 - Highlands Coffee opens at the national iconic location of Hanoi Opera House.