• 1972 - Highlands Coffee founder David Thai is born in Southern Vietnam to Northern Vietnamese parents.
  • 1978 – moves to Seattle. Series of entrepreneurial ventures at an early age combined with witnessing the rise of Starbucks provided David the motivation to move to Vietnam and get into coffee.
  • 1996 - Moves to Hanoi, Vietnam. Spends a year studying Vietnamese language and culture, while busy operating his first cafe, "Au Lac", located on Hoan Kiem Lake
  • 1998 - Achieves a "first" by being the initial Viet Kieu (overseas Vietnamese) to register a private Vietnamese company.
  • 2000 - Achieves another "first" when registers the private company as a joint stock company. Vision to one day list on the stock exchange. Launches packaged roast and ground "Highlands Coffee" brand through high end hotels and supermarkets.
  • 2002 - In October, first Highlands Coffees opens in Ho Chi Minh City and a week later the first outlet opens in Hanoi
  • 2006 - Highlands Coffee opens its first stores in Da Nang and Hai Phong.
  • 2007 - Highlands Coffee opens at the national iconic location of Hanoi Opera House.